Nutty Ideas
How ChatGPT Can Make You a Better Data Analyst
Ready to unleash your data analyst superpowers? Learn 3 ways to use ChatGPT to improve your technical abilities and amplify your impact.
Convince Your Boss to Buy Into Predictive Analytics
Want to persuade your boss that predictive analytics is a fantastic idea – but don’t know where to start? Here are 4 things to do.
How to Measure Offline Marketing ROI — the Right Way
Understanding offline marketing channels’ real business impact can feel nearly impossible. Get ready to mix it up with new strategies.
7 Common Data Analytics Problems – & How to Solve Them
Are you a data analyst struggling to make an impact? Here are 7 common challenges – and how predictive analytics can help overcome them.
How to Get Your Boss on Board With Machine Learning
They’ve got questions. We’ve got answers. Learn how to convince your boss to support your machine learning project in this guide.
Unlock Your Career Potential as a Data Analyst
Just starting your data analyst career — or a seasoned pro? This article shares how you can increase your value and impact as a data analyst.
Data-Driven Culture: How Big Tech Stays Ahead of the Curve, Part 1
What can you learn from the biggest tech firms about building a data-driven culture and using data to achieve success? Find out here.
Do You Have a Post-Cookie Strategy?
Advertisers will need to rely less on cookies and more on alternative methods of targeting and measurement.
Drive Incrementality With Predictive Analytics
AI and machine learning can help prove incremental lift for an ad campaign, channel, or media partner.