Media Mix Modeling

Marketing measurement and attribution are tougher than ever. Attribution remains the go-to method — for better or worse.

Discover how you can use marketing mix modeling to drive more sales and more effectively reach your customers.

Learn how our innovative approach to change point detection enhances marketing mix modeling.

Achieve marketing optimization in 7 steps. Maximize ROI and target the right audience. Use predictive analytics for data-driven decisions.

Discover the meaning of incrementality in marketing and why it matters. Learn how to optimize marketing campaigns for incremental gains.

Learn how combining attribution and marketing mix modeling (MMM) helps you understand and optimize your campaign performance.

The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.

Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.

Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.