Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.
March 4, 2024
Discover how businesses are using marketing mix modeling to boost sales. Optimize your marketing budget and reach more customers effectively.
January 26, 2024
Incrementality measures the growth your marketing actually caused. Learn what it means, how incrementality testing works, and how to measure lift.
September 23, 2026
The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.
November 15, 2023
Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.
October 25, 2026
Why digital marketers need to look beyond ChatGPT and incorporate multiple forms of AI to truly improve their marketing campaigns.
June 18, 2024
Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.
November 23, 2023
Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.
July 6, 2026
