Learn how to increase ROAS — Return on Advertising Spend — with targeted advertising, optimized ad copy, and AI-driven decisions.
March 5, 2024
Master marketing mix analytics with valuable insights on effective strategy, budget allocation, and customer behavior. Explore how AI can help.
February 21, 2024
Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.
January 18, 2024
Marketing measurement and attribution are tougher than ever. Attribution remains the go-to method — for better or worse.
November 20, 2023
Discover how businesses are using marketing mix modeling to boost sales. Optimize your marketing budget and reach more customers effectively.
November 10, 2023
Learn how our innovative approach to change point detection enhances marketing mix modeling.
November 6, 2023
Unlock the power of marketing optimization with our 7-step guide. Learn how to maximize ROI and achieve success with data-driven strategies.
Discover the meaning of incrementality in marketing and why it matters. Learn how to optimize marketing campaigns for incremental gains.
November 1, 2023
Learn how combining attribution and marketing mix modeling (MMM) helps you understand and optimize your campaign performance.
October 9, 2023
