For instance, Pecan might find that a segment of customers who bought frequently over a year but haven’t in the last 3 months are very likely to respond to a 10% off coupon on a related product. Meanwhile, another segment that only bought once two years ago might have near-zero re-engagement probability – meaning you can safely drop them from expensive winback mailers. By focusing on those with higher likelihood, you increase your winback rate dramatically.
Pecan also provides insight into what might win them back: it analyzes past behavior and even responses of similar customers to suggest effective incentives or messages. Perhaps it discovers that customers who left due to price concerns respond to free shipping rather than a new product announcement – insights you can use to craft the perfect campaign.
Moreover, Pecan’s predictive model helps determine the right channel for each customer (email vs. SMS vs. ads) by looking at their engagement patterns. All of this enables a truly personalized reactivation strategy: reach the right customer, with the right message, on the right platform. Your customer success and marketing teams will love this, because it turns a daunting task into a focused to-do list: here are the 500 customers with a high winback probability, and here’s what will bring them back. Then Pecan can feed those audience segments directly into your marketing tools – your email platform or ad manager – to launch targeted winback campaigns.
The platform is intuitive and straightforward, so your existing team can run these models and update them as customer data changes. Ultimately, Pecan’s solution means higher reactivation rates, lower churn, and more revenue recaptured, all while spending less effort and budget by zeroing in on the right people. Think of it as customer CPR – we find the ones with a strong chance of revival and help you breathe life back into the relationship.