Predictive Analytics Resource Center
Perfecting the Marketing Mix with Pecan AI
Learn how to optimize marketing efficiency and increase performance with Pecan’s marketing mix modeling (MMM).
MarTech Brief: Marketing Mix Modeling
Pecan’s marketing mix modeling (MMM) uses advanced machine learning and automation to optimize marketing budget allocation.
MarTech Brief: Predictive Campaign ROAS
Make confident campaign decisions by predicting return on ad spend (ROAS). Allocate marketing resources efficiently for higher returns.
Maximize Campaign ROAS with Advanced AI
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
Predicting Loyalty & Retention with AI
Businesses can leverage advanced analytics to not only adapt to customer shifts but predict behavioral changes that can help win and retain customers.
Drive Retail & E-Commerce Success With Predictive Analytics
Retailers and e-commerce sellers can use their rich data for a competitive edge. Predictive analytics can boost revenue by optimizing customer experiences.
Perfecting the Marketing Mix with Pecan AI
Learn how to optimize marketing efficiency and increase performance with Pecan’s marketing mix modeling (MMM).
MarTech Brief: Marketing Mix Modeling
Pecan’s marketing mix modeling (MMM) uses advanced machine learning and automation to optimize marketing budget allocation.
MarTech Brief: Predictive Campaign ROAS
Make confident campaign decisions by predicting return on ad spend (ROAS). Allocate marketing resources efficiently for higher returns.
Drive Retail & E-Commerce Success With Predictive Analytics
Retailers and e-commerce sellers can use their rich data for a competitive edge. Predictive analytics can boost revenue by optimizing customer experiences.
Predictive Analytics Drives Mobile Conversions
Learn how game developers use predictive analytics to drive mobile conversions, grow revenue, and track and predict future performance.
Win and Retain Customers Even in a Recession
Learn how predictive analytics can help win and retain customers to optimize your business, even in a recession.
Thrive With AI in Any Economic Conditions
Learn how these four strategies can help you win and retain more customers through the recession and beyond.
Ease the Pain of SKAdNetwork Limitations
Learn how to ease the pain of SKadNetwork limitations with predictive analytics.
Top 5 KPIs to Optimize With Predictive Analytics
Learn the top 5 KPIs you can optimize for your business using predictive analytics.
Using Predictive Analytics to Stop Customer Churn
Learn the top reasons why customers churn, and explore proactive strategies for churn prediction, prevention and mitigation.
Optimize Your App With Predictive Analytics
Learn how to optimize your mobile game or application with predictive analytics.
Choose the Right Predictive Analytics Strategy
Predictive analytics makes it possible to see what’s next for your business, but there are many potential strategies to consider and implement.
Predictive Analytics: Not Just For Data Scientists
Today, predictive analytics makes it possible for anyone in an organization to use sophisticated artificial intelligence techniques to gain foresight into customers’ future behavior.
The What and Why of Predictive Analytics
Predictive analytics can transform your business and help you achieve your most significant metrics for success. Learn what it is and how you can start using predictive analytics today.
Data People of the Future
How to structure impact-driven predictive analytics teams to create competitive advantages, gain operational efficiencies and future-proof your business.
State of Predictive Analytics in Marketing 2022
Our 2022 survey results show that marketers want more from AI. They also provide inspiration for marketing teams and leaders tackling challenges with AI.
Using Data to Predict Future Performance
219 B2C participants weigh in on how they are planning to create data-driven decisions. Get their perspective and learn of the top applications for a data-driven performance in this informative survey.
Maximize Campaign ROAS with Advanced AI
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
Predicting Loyalty & Retention with AI
Businesses can leverage advanced analytics to not only adapt to customer shifts but predict behavioral changes that can help win and retain customers.
Harness the Power of Predictive Analytics
Learn how to leverage predictive analytics to support the entire marketing funnel – from acquisition to loyalty initiatives.
Advanced AI for Value-Driven Marketing in 2023
In this webinar, we discuss how marketers should mature their marchitecture to create more predictable outcomes in the year to come.
Leverage Predictive Analytics to Survive a Recession
We discuss the benefits of democratizing predictive modeling and show you how predictive analytics can support teams across the enterprise.
Beat Economic Challenges with Predictive Analytics
Explore how, with insight into the future, marketers can predict growth and create acquisition and retention programs with confidence through a recession and beyond.
Predict Business Outcomes & Connect with Consumers
Marketers are in need to become more proactive and make data-driven decisions to connect with customers and drive better business outcomes.
Grow Mobile Conversions & Revenue with Predictive
When mobile gamers have so many options, how can game developers build effective strategies to win and retain mobile gamers?
Predictive Analytics: Getting Actual Value from Machine Learning
In this webinar, we shared the essential components of predictive analytics to get value in the shortest time possible.
Perfecting the Marketing Mix with Pecan AI
Learn how to optimize marketing efficiency and increase performance with Pecan’s marketing mix modeling (MMM).
MarTech Brief: Marketing Mix Modeling
Pecan’s marketing mix modeling (MMM) uses advanced machine learning and automation to optimize marketing budget allocation.
MarTech Brief: Predictive Campaign ROAS
Make confident campaign decisions by predicting return on ad spend (ROAS). Allocate marketing resources efficiently for higher returns.
Maximize Campaign ROAS with Advanced AI
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
Predicting Loyalty & Retention with AI
Businesses can leverage advanced analytics to not only adapt to customer shifts but predict behavioral changes that can help win and retain customers.
Drive Retail & E-Commerce Success With Predictive Analytics
Retailers and e-commerce sellers can use their rich data for a competitive edge. Predictive analytics can boost revenue by optimizing customer experiences.
Perfecting the Marketing Mix with Pecan AI
Learn how to optimize marketing efficiency and increase performance with Pecan’s marketing mix modeling (MMM).
MarTech Brief: Marketing Mix Modeling
Pecan’s marketing mix modeling (MMM) uses advanced machine learning and automation to optimize marketing budget allocation.
MarTech Brief: Predictive Campaign ROAS
Make confident campaign decisions by predicting return on ad spend (ROAS). Allocate marketing resources efficiently for higher returns.
Drive Retail & E-Commerce Success With Predictive Analytics
Retailers and e-commerce sellers can use their rich data for a competitive edge. Predictive analytics can boost revenue by optimizing customer experiences.
Predictive Analytics Drives Mobile Conversions
Learn how game developers use predictive analytics to drive mobile conversions, grow revenue, and track and predict future performance.
Win and Retain Customers Even in a Recession
Learn how predictive analytics can help win and retain customers to optimize your business, even in a recession.
Thrive With AI in Any Economic Conditions
Learn how these four strategies can help you win and retain more customers through the recession and beyond.
Ease the Pain of SKAdNetwork Limitations
Learn how to ease the pain of SKadNetwork limitations with predictive analytics.
Top 5 KPIs to Optimize With Predictive Analytics
Learn the top 5 KPIs you can optimize for your business using predictive analytics.
Using Predictive Analytics to Stop Customer Churn
Learn the top reasons why customers churn, and explore proactive strategies for churn prediction, prevention and mitigation.
Optimize Your App With Predictive Analytics
Learn how to optimize your mobile game or application with predictive analytics.
Choose the Right Predictive Analytics Strategy
Predictive analytics makes it possible to see what’s next for your business, but there are many potential strategies to consider and implement.
Predictive Analytics: Not Just For Data Scientists
Today, predictive analytics makes it possible for anyone in an organization to use sophisticated artificial intelligence techniques to gain foresight into customers’ future behavior.
The What and Why of Predictive Analytics
Predictive analytics can transform your business and help you achieve your most significant metrics for success. Learn what it is and how you can start using predictive analytics today.
Data People of the Future
How to structure impact-driven predictive analytics teams to create competitive advantages, gain operational efficiencies and future-proof your business.
Maximize Campaign ROAS with Advanced AI
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
Predicting Loyalty & Retention with AI
Businesses can leverage advanced analytics to not only adapt to customer shifts but predict behavioral changes that can help win and retain customers.
Harness the Power of Predictive Analytics
Learn how to leverage predictive analytics to support the entire marketing funnel – from acquisition to loyalty initiatives.
Advanced AI for Value-Driven Marketing in 2023
In this webinar, we discuss how marketers should mature their marchitecture to create more predictable outcomes in the year to come.
Leverage Predictive Analytics to Survive a Recession
We discuss the benefits of democratizing predictive modeling and show you how predictive analytics can support teams across the enterprise.
Beat Economic Challenges with Predictive Analytics
Explore how, with insight into the future, marketers can predict growth and create acquisition and retention programs with confidence through a recession and beyond.
Predict Business Outcomes & Connect with Consumers
Marketers are in need to become more proactive and make data-driven decisions to connect with customers and drive better business outcomes.
Grow Mobile Conversions & Revenue with Predictive
When mobile gamers have so many options, how can game developers build effective strategies to win and retain mobile gamers?
Predictive Analytics: Getting Actual Value from Machine Learning
In this webinar, we shared the essential components of predictive analytics to get value in the shortest time possible.
State of Predictive Analytics in Marketing 2022
Our 2022 survey results show that marketers want more from AI. They also provide inspiration for marketing teams and leaders tackling challenges with AI.
Using Data to Predict Future Performance
219 B2C participants weigh in on how they are planning to create data-driven decisions. Get their perspective and learn of the top applications for a data-driven performance in this informative survey.