Drive Predictable Business Outcomes While Connecting with Consumers

The demand for predictive analyticsPredictive analytics uses data, statistics, and machine learning techniques to build mathematical models that can generate predictions about things likely to happen in the future…. is high. Marketers need to become more proactive and make data-driven decisions to connect with customers and drive better business outcomes. In fact, this need is driving an explosion of growth in data and connected devices, pushing the forecast for predictive analyticsAnalytics is a business practice that uses descriptive and visualization techniques to gain insight into data; those insights can then be used to guide business… technologies from around $10B in 2021 to $28B by 2026. 

Join Neil Hoyne, Chief Measurement Strategist at Google, and Zohar Bronfman, CEO and co-founder of Pecan, to learn how marketers can leverage data to: 

• Predict customer behaviors and preempt future events before they happen
• Shift to proactive planning from reactive execution
• Maximize customer value and engagement with AIArtificial intelligence (AI) refers to the development of computerized systems that can carry out tasks and perform actions that augment or take the place of…
• Optimize your marketing strategy.