MarTech Brief:
Predict Campaign ROAS

Make confident campaign decisions by predicting campaign customer lifetime value early.

Customer acquisitionCustomer acquisition is the effort of garnering new customers for a business. Customers can be attracted through smart marketing strategy for customer acquisition, which may… costs are rising. There’s more scrutiny than ever on every marketing dollar.

Bring the greatest impact from every dollar you spend. As soon as a day after a campaign launches, predict the revenue it will generate. Act fast to allocate resources optimally.  

Analyze large amounts of data and identify patterns in customer behavior. Machine learning models can predict customer lifetime value and future outcomes. Make more informed decisions about allocating marketing resources and drive higher return on ad spend (ROAS)Return on ad spend (ROAS) is a metric used to assess the performance of marketing efforts. It is equal to the amount of revenue generated….

Assign resources to marketing campaigns and advertising campaigns optimally and adjust strategy. This approach can help you achieve and exceed your targetA prediction is the ultimate goal of a predictive model. In Pecan, a prediction is often tied to a specific customer. After learning from data… ROAS goals more quickly and consistently.

Predictions can also be integrated into business intelligence (BI)Business intelligence (BI) includes gathering, storing, and analyzing business data, as well as using that analysis to inform the actions of the business. dashboards, allowing businesses to track and analyze campaign performance easily. Track your key performance indicators (KPIs) and make data-driven decisions about marketing strategy.

Read this helpful marketing tech brief to learn: 

• How predictive analyticsPredictive analytics uses data, statistics, and machine learning techniques to build mathematical models that can generate predictions about things likely to happen in the future…. allows you to act faster on ad campaigns and drive higher ROAS
• How predictive campaign analyticsAnalytics is a business practice that uses descriptive and visualization techniques to gain insight into data; those insights can then be used to guide business… can integrate into your BI dashboards
• Seven reasons why predictive campaign ROAS is a growing analytics solution for marketing professionals