Marketing Performance Archives

What Is MER? Marketing Efficiency Ratio Meaning, Formula, and Benchmarks

Learn what MER means in marketing, how to calculate marketing efficiency ratio, what a good MER is, and how MER compares with ROAS.

August 20, 2026

Business Teams

Marketing Performance

+1

Next best action marketing: your CRM rules are guessing

Learn how next best action marketing uses predictive models to rank offers, increase incremental lift, and move beyond rigid CRM rules.

August 10, 2026

AI & Machine Learning

Marketing Performance

+1

10 Companies Using AI for Marketing in 2026 (With Real ROI Numbers)

See 15+ real examples of companies using AI for marketing in 2026. Learn their strategies, tools, and measurable results across email, ads, content, and personalization.

August 20, 2026

Marketing Performance

Predictive analytics in marketing: a practical guide

See how marketers use predictive analytics for lead scoring, churn prevention, LTV forecasting, and smarter campaign budget decisions.

July 8, 2026

Marketing Performance

Marketing Performance

What Is MER? Marketing Efficiency Ratio Meaning, Formula, and Benchmarks

Next best action marketing: your CRM rules are guessing

10 Companies Using AI for Marketing in 2026 (With Real ROI Numbers)

Predictive analytics in marketing: a practical guide

Fraud & Chargeback Prevention

Customer Winback

Upsell, Cross-Sell & Conversion

Customer Lifetime Value (LTV)

Predictive Campaign ROAS