Pixio acquired more high-value players by optimizing Facebook ad campaigns with Pecan’s pLTV predictions.
December 17, 2023
The CAA Club Group roadside product data science team chose Pecan when they needed a faster, automated solution for optimizing roadside assistance forecasting and staffing.
May 9, 2024
Pecan’s predictions identify which players may need a nudge to return, helping better target ads and conserve marketing resources. With refined foresight into player behavior, SciPlay is saving millions annually.
Pecan AI is the winner of the Insights and Analysis category in the 2023 Sales and Marketing Technology Awards.
November 15, 2023
Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.
June 13, 2024
Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.
February 23, 2024
Pecan AI has opened its predictive analytics platform to all users, including new “fast modeling” capabilities.
Learn how to reach the right audiences with your campaigns and how AI unlocks customer potential and campaign performance.
July 22, 2024
Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.
November 22, 2023
