Don't let flashy AI news distract you. Learn about the essential AI marketing trends to transform your work and propel your career.
June 18, 2024
Learn how to measure and increase sales productivity with AI. Automate tasks, personalize outreach, and score leads to boost performance.
January 24, 2024
Unlock campaigns' potential with our pLTV playbook. Learn how to predict customer value, tailor strategies, and allocate budgets effectively.
January 18, 2024
Discover the meaning of incrementality in marketing and why it matters. Learn how to optimize marketing campaigns for incremental gains.
August 5, 2024
The AI-Driven Performance Marketing Guide provides actionable insights on how to optimize your marketing efforts in a landscape that demands better results with minimal investment.
March 4, 2024
Predictive lead scoring uses machine learning to rank leads by conversion probability. See why it beats rules-based scoring and how to launch in about a week.
July 8, 2026
The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.
November 15, 2023
Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.
July 6, 2026
Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.
January 29, 2024
