Pecan Wins 2023 Digiday Technology Award
Pecan selected as the Best Marketing Analytics Platform in awards honoring providers of technology modernizing media and marketing
August 29, 2023
New York and Tel Aviv—August 29, 2023—The Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform in their 2023 awards program. The awards honor the top providers of today’s advanced technology modernizing media and marketing.
Pecan is joined among the winners by companies like Seismic, Disney Advertising, and Pecan’s customer LivePerson.
Pecan AI helps marketers solve critical challenges, including tightening budgets, soaring customer acquisition costs, and limited access to data science and AI expertise. Marketers can use Pecan’s cutting-edge, automated AI solutions to predict customer lifetime value, target campaigns with predictions, score leads automatically, and optimize marketing spend with marketing mix modeling, among other use cases.
“We’re thrilled to receive the 2023 Digiday Technology Award for Best Marketing Analytics Platform,” said Zohar Bronfman, CEO and co-founder of Pecan AI. “This recognition highlights our mission to bring the power of AI to all marketing and business teams, helping them excel in today’s fast-paced market.”
About Pecan AI
Founded in 2018, Pecan is a low-code predictive analytics platform that makes predictive modeling accessible to business teams without hiring data scientists. With Pecan, companies can use customer and transaction data to accurately predict customer behavior, refine marketing budget allocations, optimize marketing campaigns, and other business outcomes. Pecan automates data preparation, model building, and deployment in a user-friendly interface. With thousands of models deployed in production, Pecan’s predictions impact billions of dollars in revenue for customers of all sizes in fintech, insurance, retail, consumer packaged goods, mobile apps, and consumer services.