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Latest Whitepapers

How to Build Your AI Strategy in 2026

AI Adoption
+3

A step-by-step path made for any analyst to build, evaluate, and deploy predictive models fast with an intuitive co-pilot, enterprise guardrails, and direct delivery of predictions to your workflows.

January 26, 2026

From Raw Data to AI: Predictive analytics without a data science team

AI Adoption
+3

A step-by-step path made for any analyst to build, evaluate, and deploy predictive models fast with an intuitive co-pilot, enterprise guardrails, and direct delivery of predictions to your workflows.

August 20, 2025

5 AI Use Cases That Double Subscription E-Commerce Revenue

AI Adoption
+2

Drive your growth with five AI use cases for subscription e-commerce.

August 19, 2025

The Data Leader’s Guide to AI: 2026 Edition – From Pilots to Profit

AI Adoption
+1

Discover why only 15% of organizations succeed with AI - and the proven strategies data leaders use to build foundations, governance, and ROI that actually deliver in 2026.

April 23, 2025

Choose the Right Predictive Analytics Strategy

Predictive analytics makes it possible to see what’s next for your business, but there are many potential strategies to consider and implement.

March 14, 2024

Top 6 KPIs to Optimize With Predictive Analytics

Get our guide to the top 6 KPIs you can optimize using predictive analytics, with expected ROI and time to market for each.

March 4, 2024

The What and Why of Predictive Analytics

Predictive analytics can transform your business and help you achieve your most significant metrics for success. Learn what it is and how you can start using predictive analytics today.

February 28, 2024

Data Analysts 2.0: Navigating AI’s Impact

Customer Journey
+2

Will AI replace data analysts? Far from it. Learn how the role of data analysts is evolving in the age of AI.

February 15, 2024

The CMO’s Guide to Predictive Analytics

Marketing Performance

Equip your team with the power of machine learning, and watch your KPIs soar. Learn why and how in our guide.

February 1, 2024

Perfecting the Marketing Mix with Pecan AI

Learn how to optimize marketing efficiency and increase performance with Pecan's marketing mix modeling (MMM).

January 25, 2024

Maximize User Acquisition With Machine Learning

Campaign Optimization
+3

Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.

January 18, 2024

MarTech Brief: Measurement and Campaign Optimization Using SKAN

Campaign Optimization
+2

Don't worry about SKAN. You can regain understanding of user behavior and ROAS with machine learning and smash your iOS acquisition targets.

January 12, 2024

MarTech Brief: Predictive Campaign ROAS

Make confident campaign decisions by predicting return on ad spend (ROAS). Allocate marketing resources efficiently for higher returns.

December 22, 2023

MarTech Brief: User Acquisition with Machine Learning

Marketing Performance

Ready to overcome today's UA challenges? Get our quick guide to how machine learning can help you attract and retain users.

December 20, 2023

AI-Driven Performance Marketing: The Ultimate Guide

Marketing Performance

The AI-Driven Performance Marketing Guide provides actionable insights on how to optimize your marketing efforts in a landscape that demands better results with minimal investment.

October 4, 2023

Drive Retail & E-Commerce Success With Predictive Analytics

Retailers and e-commerce sellers can use their rich data for a competitive edge. Predictive analytics can boost revenue by optimizing customer experiences.

November 11, 2022

Predictive Analytics Drives Mobile Conversions

Learn how game developers use predictive analytics to drive mobile conversions, grow revenue, and track and predict future performance.

August 23, 2022

Win and Retain Customers Even in a Recession

Learn how predictive analytics can help win and retain customers to optimize your business, even in a recession.

August 18, 2022

Help Your Business Thrive With AI in Any Economic Conditions

Learn how these four strategies can help you win and retain more customers through the recession and beyond.

August 18, 2022

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