Campaign Optimization

Discover how AI can revolutionize your acquisition optimization in marketing. Predict ROI, enhance personalization, and prioritize leads.

Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.

Don't worry about SKAN. You can regain understanding of user behavior and ROAS with machine learning and smash your iOS acquisition targets.

With Pecan’s predictions, the user acquisition team could gain higher-LTV players more often and more cheaply, with three times the number of installs— and at one-third of the CPI.

Delivered in just 3 weeks, Pecan’s MMM offered granular budget insights and simulation tools that helped the team reduce its most popular app’s customer acquisition cost by 10% in the U.S.

Pixio acquired more high-value players by optimizing Facebook ad campaigns with Pecan’s pLTV predictions.

The CAA Club Group roadside product data science team chose Pecan when they needed a faster, automated solution for optimizing roadside assistance forecasting and staffing.

Pecan’s predictions identify which players may need a nudge to return, helping better target ads and conserve marketing resources. With refined foresight into player behavior, SciPlay is saving millions annually.

Learn how to reach the right audiences with your campaigns and how AI unlocks customer potential and campaign performance.