Pecan’s predictions identify which players may need a nudge to return, helping better target ads and conserve marketing resources. With refined foresight into player behavior, SciPlay is saving millions annually.
December 17, 2023
Learn how to reach the right audiences with your campaigns and how AI unlocks customer potential and campaign performance.
July 22, 2024
Many marketers find it tough to attribute campaign success or connect marketing activities with revenue outcomes. Machine learning can help.
May 6, 2024
The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).
June 18, 2024
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
January 24, 2024
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
June 13, 2024
The coming year will bring data and resource limitations, but there’s great potential to grow with what you have. Learn how and why we predict success.
April 2, 2024
If you’re a mobile marketer, these customized Facebook campaign optimization programs can help you better reach your audience. Learn how to choose the right one for your needs.
Three tips that can improve your custom event optimizations. Learn how predictive analytics improve optimizations and campaign results.
