Research shows that customer acquisition costs have increased nearly 222% over the past eight years, including a 60% increase in the last year alone due to Apple’s introduction of ATT. At the same time, releases like iOS 14 have muddled the attribution landscape.
With these changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts.
Join industry experts Bhanu Bhardwaj (Media and Data Science Leader at Meta), Bryan Karas (CEO of Playbook Media), and Yehonathan Barnea (VP of Customer Success at Pecan AI) as they discuss:
- Changes impacting the marketing landscape
- Reaching the right audiences with your campaigns
- How AI unlocks customer potential and campaign performance