In a recent Forrester Research report, 71% percent of B2C marketing executives stated that demonstrating value to the CEO, CFO, and the board would be “very challenging” or “extremely challenging” in 2022. Given the recent inflation concerns, supply chain bottlenecks, challenges of remote work, and the rapidly changing marketing landscape (iOS 14.5 and the imminent cookie-less future), it’s no wonder why brand and performance marketers are rethinking their marketing strategies and analytic frameworks.
The good news is that all this uncertainty is opening up new opportunities to uncover a much more accurate way to identify current and future high-value customers with the use of predictive analytics. Now is the time for proactive marketers to harness the power of their data and successfully confront new challenges in our rapidly evolving new normal.
Join Pecan AI’s Paul Cowman, Senior Director of Demand Generation, and Yehonathan Barnea, VP of Customer Success, to explore the power of predictive analytics.
After this session, you’ll be able to:
- Leverage predictive analytics to support the entire marketing funnel – from acquisition to loyalty initiatives
- Tackle attribution challenges and limitations
- Power audience activation and expansion initiatives