Harness the Power of Predictive Analytics to Support Marketing Performance
In a recent Forrester Research report, 71% percent of B2C marketing executives stated that demonstrating value to the CEO, CFO, and the board would be “very challenging” or “extremely challenging” in 2022. Given the recent inflation concerns, supply chain bottlenecks, challenges of remote work, and the rapidly changing marketing landscape (iOS 14.5 and the imminent cookie-less future), it’s no wonder why brand and performance marketers are rethinking their marketing strategies and analytic frameworks.
The good news is that all this uncertainty is opening up new opportunities to uncover a much more accurate way to identify current and future high-value customers with the use of Predictive analytics uses data, statistics, and machine learning techniques to build mathematical models that can generate predictions about things likely to happen in the future….. Now is the time for proactive marketers to harness the power of their data and successfully confront new challenges in our rapidly evolving new normal.
Join Pecan AI’s Paul Cowman, Senior Director of Demand Generation, and Yehonathan Barnea, VP of Customer Success, to explore the power of predictive Analytics is a business practice that uses descriptive and visualization techniques to gain insight into data; those insights can then be used to guide business….
After this session, you’ll be able to:
- Leverage predictive analytics to support the entire marketing funnel – from acquisition to loyalty initiatives
- Tackle attribution challenges and limitations
- Power audience activation and expansion initiatives