Discover the meaning of incrementality in marketing and why it matters. Learn how to optimize marketing campaigns for incremental gains.
November 1, 2023
The AI-Driven Performance Marketing Guide provides actionable insights on how to optimize your marketing efforts in a landscape that demands better results with minimal investment.
October 4, 2023
Learn about the power of AI lead scoring for predicting conversions. Learn how predictive algorithms boost sales and marketing efficiency.
August 30, 2023
The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.
Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.
August 27, 2023
Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.
August 25, 2023
Why digital marketers need to look beyond ChatGPT and incorporate multiple forms of AI to truly improve their marketing campaigns.
August 22, 2023
Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.
August 21, 2023
Advance your career in marketing with these four essential skills and strategies for tomorrow’s data-driven marketing leaders.
August 1, 2023
