Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.
August 21, 2023
Advance your career in marketing with these four essential skills and strategies for tomorrow’s data-driven marketing leaders.
August 1, 2023
Pixio acquired more high-value players by optimizing Facebook ad campaigns with Pecan’s pLTV predictions.
July 25, 2023
The CAA Club Group roadside product data science team chose Pecan when they needed a faster, automated solution for optimizing roadside assistance forecasting and staffing.
Pecan’s predictions identify which players may need a nudge to return, helping better target ads and conserve marketing resources. With refined foresight into player behavior, SciPlay is saving millions annually.
Pecan AI is the winner of the Insights and Analysis category in the 2023 Sales and Marketing Technology Awards.
July 19, 2023
Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.
July 2, 2023
Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.
May 31, 2023
Pecan AI has opened its predictive analytics platform to all users, including new “fast modeling” capabilities.
May 17, 2023
