Predictive Lifetime Value Software

Every customer who walks into your business or clicks on your website has potential. But some have more potential than others to become your best customers in the long run. Today, with the help of predictive lifetime value software, it’s now possible to predict CLV at the beginning of your relationship with a customer. 

Knowing which customers are likely to bring the most return, your team can plan how to best serve and retain them into a profitable future.

Who Are Your Best Customers?

Predicting customer lifetime value can identify the highest-value customers, align internal resources, and forecast revenue for the next 9-12 months. 

Especially when resources may be limited, it’s important to focus on keeping your best customers happy. You can strengthen your relationship through special offers, targeted messages, upgraded customer service or other retention strategies.

How to Identify Top Customers

In addition to predicting each customer’s lifetime value, Pecan’s low-code predictive analytics software provides detailed information about which factors contributed most to each customer’s prediction. Those details can help you assess which aspects of your business are contributing to bringing in and retaining high-value customers. And, of course, you can see where you might want to make changes.

Use your data to predict who the most rewarding customers will be, which products and services they will want, and how you can plan accordingly. Your competitors may focus on getting lots of customers. However, quality is more important than quantity for long-term success and efficient growth. Happy high-value customers bring in others like them, too.

Customer Behavior Lifetime Value charts

Understand What Drives Future Customer Behavior

Pecan AI uses machine learning algorithms to create accurate, impactful predictive models for customer lifetime value. Using customer and transaction data from the past, these predictive models are built on our low-code platform by data analysts, without data science resources. You can see which customers will be the greatest assets to your business for the long haul, without spreadsheets or calculations.

Pecan AI helps organizations of all sizes create predictive models for lifetime value. For example, with Pecan AI, teams can:

Modeling pLTV for Future Success

Predicting customer lifetime value gives you foresight about customers’ long-term potential — empowering your team with knowledge of the future, and ensuring you focus on the customers who are most valuable for achieving your critical KPIs.

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See how Pecan can identify your high-value and VIP customers