The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.
November 15, 2023
Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.
September 17, 2025
Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.
January 29, 2024
Why digital marketers need to look beyond ChatGPT and incorporate multiple forms of AI to truly improve their marketing campaigns.
June 18, 2024
Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.
November 23, 2023
Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.
June 13, 2024
Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.
February 23, 2024
Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.
November 22, 2023
