Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
July 6, 2026
MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.
January 30, 2024
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
Not convinced yet that predictive analytics can have powerful effects on your business outcomes? Hear it firsthand — and keep learning more.
June 13, 2024
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.
AI already permeates marketing. If you don’t think you’re using AI in your marketing programs, look closer — and get ready for more.
January 29, 2024
The coming year will bring data and resource limitations, but there’s great potential to grow with what you have. Learn how and why we predict success.
Today’s top digital marketing managers use data to rise above challenges. Learn which habits and tools maximize this capability.
April 2, 2024
