PGC London 2023 included much discussion about how AI can help mobile game makers — especially in marketing their games.
June 13, 2024
The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).
June 18, 2024
Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.
May 6, 2024
MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.
January 30, 2024
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
September 17, 2025
Not convinced yet that predictive analytics can have powerful effects on your business outcomes? Hear it firsthand — and keep learning more.
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.
December 4, 2023
AI already permeates marketing. If you don’t think you’re using AI in your marketing programs, look closer — and get ready for more.
January 29, 2024
