Your competitors using event data from day 7 or earlier won’t recognize the high-value users who convert later. With predictive events, optimize campaigns to reach those lower-cost, high-ROI users. Find the users you want faster, spend more efficiently, and achieve ROAS goals quickly.
Optimize your iOS user acquisition campaigns with Pecan AI. Enrich your descriptive events with predictive events generated by powerful machine learning into your SKAN conversion schema. Models built on day 1 data enable fast action based on campaigns’ progress.
Ad platforms need strong signals to find ideal audiences. Enhance your descriptive events with future-informed predictive events. Send predictive events to marketing channels to optimize your campaigns to acquire the users you want most.
Pecan’s predictive algorithms use all the information available to generate accurate predictions about users’ future — not just short-term ROAS targets. Make the most of your user engagement and purchase data for effective optimization that moves you closer to your desired longer-term outcomes.
Predictive events can be flexibly created to reflect the events or metrics that matter most to you, such as pLTV or conversions. Partner with AI to achieve your goals.
Put predictive events to work on all the platforms you use, including iOS, Android, and desktop, as well as ad networks including Google, Facebook, and TikTok. Use this future-focused solution to improve campaign performance across the board.