Predictive Analytics Software
Campaign Optimization With Machine Learning
Maximize campaign results with the power of machine learning. Transform your optimization strategy with AI-driven predictive events fueled by rich user and engagement data. Gain greater control over your campaign outcomes, and achieve your targets with confidence.
Find the High-Value Users Your Competitors Miss
Your competitors using event data from day 7 or earlier won’t recognize the high-value users who convert later. With predictive events, optimize campaigns to reach those lower-cost, high-ROI users. Find the users you want faster, spend more efficiently, and achieve ROAS goals quickly.
Overcome SKAdNetwork Limitations
Optimize your iOS user acquisition campaigns with Pecan AI. Enrich your descriptive events with predictive events generated by powerful machine learning into your SKAN conversion schema. Models built on day 1 data enable fast action based on campaigns’ progress.
Help Ad Platforms Find the Right Audience
Ad platforms need strong signals to find ideal audiences. Enhance your descriptive events with future-informed predictive events. Send predictive events to marketing channels to optimize your campaigns to acquire the users you want most.
Don’t Waste the Predictive Power of Your Existing Data
Pecan’s predictive algorithms use all the information available to generate accurate predictions about users’ future — not just short-term ROAS targets. Make the most of your user engagement and purchase data for effective optimization that moves you closer to your desired longer-term outcomes.
Define Your Own Predictive Signals
Predictive events can be flexibly created to reflect the events or metrics that matter most to you, such as pLTV or conversions. Partner with AI to achieve your goals.
Bring AI to All Platforms
Put predictive events to work on all the platforms you use, including iOS, Android, and desktop, as well as ad networks including Google, Facebook, and TikTok. Use this future-focused solution to improve campaign performance across the board.
It’s time to plug your organization into the future
Related Resources
Using Data to Predict Marketing Performance
Learn what is preventing marketers from achieving data-driven results and how to start using predictive analytics.
Advanced AI for Value-Driven Marketing in 2023
In this webinar, we discuss how marketers should mature their marchitecture to create more predictable outcomes in the year to come.
Harness the Power of Predictive Analytics
Learn how to leverage predictive analytics to support the entire marketing funnel – from acquisition to loyalty initiatives.
Fully Managed
We build and maintain the models for you
Hybrid
We build and provide the initial models and your internal team continues the development
Self Service
Your team builds and maintains the models using the Pecan platform from start to finish