Pecan AI Newsroom

Pecan AI, a provider of AI-based predictive analytics for BI analysts and business teams, is adding one-click model deployment and integration with common CRMs, marketing automation, and other core business systems.

Predictive analytics startup Pecan AI Ltd. said today it’s bringing one-click model deployment and integration to common customer relationship platforms, marketing automation tools and other business systems.

Modern marketers are looking for better ways to identify and reach the right consumers. Many of them just don’t trust their metrics anymore, given all the business changes of the past two years. The cookies and third-party data that drove targeting innovations in the past have limited value today, and the cookieless future will be here soon, as Google, Apple, Firefox and others prepare for a phased exit of third-party cookies next year.

Zohar Bronfman, CEO and co-founder of Pecan AI, speaks on a panel held as part of Google and Calcalist’s Startup Week which focused on product-market fit.

After raising more than $100 million, the Israeli predictive analytics company’s founders explain how their solution replaces data scientists and enables companies to compete with giants like Amazon and Google.

Every company gathers data and lots of it—customer data, market data, competitor data and industry data. Cloud systems, software as a service (SaaS) and business intelligence (BI) tools process zettabytes of data each year. But how many companies are able to make the best use of this data using the tools and teams they have today?