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How Predictive Analytics Turbocharges Marketing

Modern marketers are looking for better ways to identify and reach the right consumers. Many of them just don’t trust their metrics anymore, given all the business changes of the past two years. The cookies and third-party data that drove targeting innovations in the past have limited value today, and the cookieless future will be here soon, as Google, Apple, Firefox and others prepare for a phased exit of third-party cookies next year.

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