Media Mix Modeling Archives | Pecan AI
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Media Mix Modeling

Campaign Management
+1

Drive Incrementality With Predictive Analytics

AI and machine learning can help prove incremental lift for an ad campaign, channel, or media partner.

May 4, 2023

Marketing Performance
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How Machine Learning Speeds Marketing Mix Modeling

Discover how machine learning speeds up marketing mix modeling. Optimize your marketing strategies with automated MMM and AI.

April 17, 2023

Marketing Performance
+1

Beyond MTA: Marketing Measurement for the Long Haul

Marketers have so many options for measurement today — but which should they choose, and how can they prepare for the future?

March 20, 2023

Marketing Performance
+1

What Is Marketing Mix Modeling (MMM)?

What is MMM, and what can it do? Marketing Mix Modeling helps marketers analyze tactics and optimize budgets. Get insights on ROI and more.

March 2, 2023

Marketing Performance
+1

Model Your Marketing Mix with Machine Learning

Enhanced with the power of AI and machine learning, MMM guides data-driven decisions that improve budget utilization and advertising outcomes.

February 23, 2023

Media Mix Modeling

Pecan AI Announces Marketing Mix Modeling Solution

Pecan AI today announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

February 22, 2023

Marketing Performance
+1

Back to the Future With Marketing Mix Modeling

MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.

January 29, 2023

Marketing Performance
+1

Using Data to Predict Marketing Performance

Learn what is preventing marketers from achieving data-driven results and how to start using predictive analytics.

October 16, 2022

Campaign Management
+2

Dial in Ad Spending With Predictive Analytics

Ad spending trends are shifting. How should marketers plan for next year’s budgets? Predictive analytics helps identify the right strategies.

July 21, 2022

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