Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.
January 10, 2023
AI already permeates marketing. If you don’t think you’re using AI in your marketing programs, look closer — and get ready for more.
January 4, 2023
The coming year will bring data and resource limitations, but there’s great potential to grow with what you have. Learn how and why we predict success.
December 19, 2022
Today’s top digital marketing managers use data to rise above challenges. Learn which habits and tools maximize this capability.
December 13, 2022
Predicting customer lifetime value (LTV) guides proactive marketing. Read examples and go behind the scenes.
November 10, 2022
Predict customer lifetime value early to identify high-value customers. Predictive analytics can boost revenue and enhance customer experience.
November 8, 2022
Our new survey report reveals that marketers want more from AI and predictive analytics. Here are three ways we can move past today’s obstacles.
October 27, 2022
Learn how to leverage predictive analytics to support the entire marketing funnel - from acquisition to loyalty initiatives.
October 25, 2022
In this webinar, we discuss how marketers should mature their marchitecture to create more predictable outcomes in the year to come.
