The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).
February 9, 2023
Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.
February 2, 2023
MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.
January 29, 2023
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
January 27, 2023
Not convinced yet that predictive analytics can have powerful effects on your business outcomes? Hear it firsthand — and keep learning more.
January 24, 2023
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
January 17, 2023
Predict ROAS early in the campaign lifecycle and focus your campaigns on driving your highest-value audiences.
January 12, 2023
Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.
January 10, 2023
AI already permeates marketing. If you don’t think you’re using AI in your marketing programs, look closer — and get ready for more.
January 4, 2023
