Many marketers find it tough to attribute campaign success or connect marketing activities with revenue outcomes. Machine learning can help.
April 6, 2023
The days of cookie-based attribution are numbered. Marketers need to proactively explore alternative approaches to prepare.
April 2, 2023
Machine learning will power the future of marketing measurement. As the marketing landscape continues to evolve, the time to adopt ML is now.
March 30, 2023
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
March 2, 2023
The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).
February 9, 2023
Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.
February 2, 2023
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
January 31, 2023
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
January 27, 2023
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
January 17, 2023
