To be successful, digital marketing managers rely on data. This guide explores how predictive analytics can increase your effectiveness.
December 1, 2023
Unlock the power of marketing optimization with our 7-step guide. Learn how to maximize ROI and achieve success with data-driven strategies.
November 6, 2023
The 2023 Digiday Technology Awards today announced the selection of Pecan AI as the Best Marketing Analytics Platform.
August 30, 2023
Pecan AI is now a Meta Business Partner for Measurement, recognizing our deep expertise and experience in supporting Meta advertisers.
August 21, 2023
Equipped with daily LTV predictions, KSG Mobile optimizes UA campaigns' ROI and easily demonstrates marketing ROI to stakeholders.
August 3, 2023
Pecan’s predictions offer Armor VPN confidence in their marketing campaign decisions, just like their cybersecurity solution provides subscribers peace of mind.
July 25, 2023
UA and marketing teams have a more challenging job than ever due to changes in user-level data availability. AI technology can fill that gap.
July 12, 2023
Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.
May 9, 2023
AI and machine learning can help prove incremental lift for an ad campaign, channel, or media partner.
May 4, 2023
