Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.
February 2, 2023
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
January 31, 2023
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
January 27, 2023
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
January 17, 2023
Predict ROAS early in the campaign lifecycle and focus your campaigns on driving your highest-value audiences.
January 12, 2023
Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.
January 10, 2023
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
December 21, 2022
Discover how predictive analytics revolutionizes mobile game analytics. Boost in-game purchases, player retention, and ROI with predictions.
July 25, 2022
Ad spending trends are shifting. How should marketers plan for next year’s budgets? Predictive analytics helps identify the right strategies.
July 21, 2022
