Not sure about marketing channels’ performance post-SKAN? Predictive modeling can help restore your understanding of users and boost your outcomes across all platforms.
Not sure about marketing channels’ performance post-SKAN? Predictive modeling can help restore your understanding of users and boost your outcomes across all platforms.
Unlock pLTV predictions after Day 1 with machine learning. Reclaim the ability to predict ROAS on the campaign level and optimize campaigns rapidly.
Even with limited information, machine learning algorithms can predict iOS campaigns’ lifetime value (pLTV). Combining predictive and descriptive information, user-level signals are translated to the campaign level to maximize ROI under iOS constraints. Focus your resources on the campaigns that create real ROI over the long term.
Use Pecan’s models to predict lifetime value and generate iOS user segments that suit your goals. Then, update your conversion schema with predictive events based on these segments so ad platforms can better acquire your most-wanted users.
Make your predictive strategy seamless with our pre-built data connectors. Send predictive signals about iOS users straight into your MMP and/or integrate them into your SKAN conversion schema.
Improve outcomes across all your platforms and ad networks, including Google, Facebook, and TikTok. Use this future-focused predictive solution to boost campaign performance across the board.
