Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.
January 18, 2024
Don't worry about SKAN. You can regain understanding of user behavior and ROAS with machine learning and smash your iOS acquisition targets.
January 12, 2024
Unlock the power of AI in user acquisition strategy. Stay ahead with predictive insights and personalized recommendations.
November 30, 2023
Equipped with daily LTV predictions, KSG Mobile optimizes UA campaigns' ROI and easily demonstrates marketing ROI to stakeholders.
August 3, 2023
A mobile game maker wanted to increase player engagement. Using Pecan, they were able to cut the player churn rate in half with models built in a matter of days.
July 26, 2023
A social casino game publisher increased ARPU up to 30% by customizing upsell offers based on pLTV, conversion, and churn predictions.
With Pecan’s predictions, the user acquisition team could gain higher-LTV players more often and more cheaply, with three times the number of installs— and at one-third of the CPI.
Delivered in just 3 weeks, Pecan’s MMM offered granular budget insights and simulation tools that helped the team reduce its most popular app’s customer acquisition cost by 10% in the U.S.
Pixio acquired more high-value players by optimizing Facebook ad campaigns with Pecan’s pLTV predictions.
July 25, 2023
