The analysis and use of data are foundational for promoting business growth for the majority of consumer-driven businesses today. But how can B2C organizations gain a competitive advantage by predicting future customer behavior and business trends?
To help you answer this question, Pecan AI, in partnership with Ascend2, fielded the “Using Data to Predict Future Performance” survey.
This report represents the opinions of the 200+ marketers within B2C organizations and can help you learn:
- 2023 data-driven marketing initiatives and budget trends
- Most useful applications for data-driven marketing
- The use and adoption of predictive analytics
