Using machine learning and predictive analytics to get the most out of your marketing is especially important during downturns. With resources becoming more scarce, customer data more opaque, and customer behavior more erratic, every bit of budget must be allocated wisely.
In this webinar, we explored how, with insight into the future, marketers can predict growth and create acquisition and retention programs with confidence.
- Predict customer behaviors and preempt future events before they happen
- Shift to proactive planning from reactive execution
- Maximize customer value and engagement with AI.
Optimize your marketing strategy
