Invest More? Invest Less? Don’t Guess – Predict Campaign ROAS Early.
Marketing teams often feel like they’re flying blind in the early days of a campaign. You launch a new ad campaign and then wait WEEKS to see if ROAS (Return on Ad Spend) will deliver.
Should you scale up the budget or pull back? Traditional wisdom says to wait for conversions to roll in, but waiting too long means wasted budget on duds (or missed opportunities on winners). Pecan’s Predictive Campaign ROAS solution eliminates the guesswork. It uses AI to forecast a campaign’s ROAS just a day or two after launch, so you know which campaigns will likely drive high long-term value and which won’t. Instead of relying on gut feeling or limited early metrics from ad platforms, you’ll have data-driven foresight – like a marketing crystal ball that lets you optimize campaigns in near-real-time. The tone here is empowering: with Pecan, you’re in control of your ad spend. No more “launch and pray”; it’s time to launch and predict.
Typically, you have to run a campaign for a significant period (often months!) to gather enough data (conversions, revenue) to calculate ROAS. This delay means potentially pouring budget into underperforming campaigns or not accelerating promising ones fast enough.
Without early indicators of long-term ROAS, marketers either play it too safe (limiting spend on what could be great campaigns) or too risky (burning money on campaigns that never yield profit). This trial-and-error approach is inefficient and costly.
Ad platforms provide early metrics like clicks or short-term conversions, but they don’t reflect true customer lifetime value or long-term ROAS. A campaign might look bad after 3 days but could produce high-value customers over 6 months – or vice versa. These platform limitations make it hard to allocate budget optimally.
Marketing leaders struggle to justify spend without clear ROI data. If you can’t predict outcomes, it’s hard to confidently report to executives or adjust strategy. Stakeholders like CEOs or CFOs may hesitate to invest more in marketing if they must simply “trust and wait” for results.
Without predictive insights, marketing decisions are sometimes isolated from broader business goals. It’s challenging to align marketing with finance or sales forecasts when you lack forward-looking campaign performance indicators. Teams may not be on the same page about which campaigns will drive future revenue.
Pecan’s Predictive Campaign ROAS solution gives you the superpower of foresight for your marketing campaigns. It analyzes early campaign data (impressions, clicks, early conversions) in combination with historical customer behavior to predict the full revenue impact of a campaign just 24-48 hours after launch. That means you don’t have to wait weeks to see if a campaign will meet your ROAS goals – you’ll know within a day or two.
With these early predictions, you can adjust your campaign strategy on the fly: double down on campaigns projected to deliver high ROAS or cut the spend on those expected to underperform. Pecan essentially bridges the gap between short-term proxy metrics and long-term outcomes by forecasting metrics like customer lifetime value (LTV) for the cohort acquired by the campaign. You’ll also reduce customer acquisition costs by reallocating budget to the most promising channels and audiences, ensuring every marketing dollar works harder for you.
Pecan provides these insights early in the campaign, enabling marketers to identify top-performing channels and optimize budgets immediately.
Moreover, Pecan’s insights free you from the constraints of platform-centric data – you’ll break free from ad platforms’ limitations and see longer-term ROI potential beyond what Google or Facebook’s dashboards show. The predictive output is easy to interpret and share: marketers can confidently present forecasted ROAS and revenue to stakeholders and make informed decisions together. Multiple teams benefit – marketing can optimize creative and spend, finance can forecast revenue more accurately, and leadership gets peace of mind that marketing investments are on track. All of this happens through Pecan’s user-friendly platform, which your existing marketing or BI analysts can use with no need for custom modeling. In short, Pecan turns your campaign data into actionable predictions, so you can campaign smarter, faster, and with greater impact.
Know your campaign’s likely return on ad spend within days of launch, not weeks. Pecan’s model predicts total campaign value (e.g., 1, 3, or 6-month ROAS) as soon as 24-48 hours after kickoff, so you can make timely decisions while the campaign is still in its critical early phase.
No more waiting around – Pecan lets you adjust on the fly. If a campaign is predicted to exceed targets, you can safely scale it up; if not, reallocate budget to avoid waste. This fast feedback loop means you’ll move in hours, not weeks, maximizing marketing efficiency and capitalizing on opportunities before they fade.
Focus your budget on what works. By predicting which audiences and channels will bring the highest long-term value, Pecan helps reduce customer acquisition costs and drive higher overall ROAS. You’ll stop pouring money into campaigns that won’t deliver, and invest more in those that will, leading to a higher return for the same spend.
Go beyond platform-reported short-term metrics and optimize for true customer lifetime value. Pecan’s predictions incorporate long-term outcomes, allowing you to invest in campaigns that may yield high-value customers over months (even if immediate sales are low). This lets you nurture campaigns that will pay off big in the long run, and avoid being misled by early click-through rates or superficial metrics.
Pecan equips you with clear, shareable insights about future performance. Marketing teams can confidently communicate with CEOs, finance, and sales using predicted revenue and ROAS data. Imagine being able to say, “This campaign is forecasted to generate 5x ROAS in 3 months” right after launch – you can secure buy-in to increase budget or shift strategy backed by predictive evidence. It brings marketing and business leaders on the same page, planning with the same forward-looking information rather than debating past results.
Book a demo of Pecan’s predictive ROAS solution and start making every campaign count from day one.
