Bring lapsed customers back, before they're gone for good

Customer winback is the practice of re-engaging customers who’ve lapsed, churned, or gone dormant. Instead of writing them off as lost, predictive winback uses your historical data to identify which inactive customers still have real return potential and what it’ll take to bring them back. Channels typically include:

• Targeted email or SMS reactivation
• Personalized offers and incentives
• Paid retargeting on Meta or Google
• One-to-one outreach from CS or sales

Traditional winback relies on rules of thumb (“send a discount to anyone who hasn’t bought in 90 days”). AI flips that. Pecan analyzes your customers’ full behavioral history, purchase patterns, channel engagement, product mix, and predicts who’s actually likely to respond. You stop pouring budget into people who were never coming back and start spending on the ones who will.

Just historical, event-level data from your warehouse (Snowflake, BigQuery, Redshift, Databricks, etc.). Useful inputs include past purchases, browsing or app activity, email engagement, support history, and lifecycle dates. PII isn’t required. Pecan handles data prep and feature engineering automatically.

The agent looks at how similar customers in your data have responded to different incentives in the past. It surfaces patterns like which segments respond to free shipping, which respond to a percentage discount, and which respond to a new product launch. Your team gets actionable guidance, not just a probability score.

Yes. Pecan pushes scored audiences directly into Salesforce, HubSpot, your ESP, your ad platforms, and your data warehouse. There’s no manual export-and-upload step. The customers your team should reach out to today simply show up in the tools they’re already working in.

No. If you can ask a clear business question, you’re qualified. Pecan’s predictive agent is built for marketers, RevOps, CS, and BI analysts. It handles model building, validation, and deployment end to end. No coding required. Book a live demo.

Most teams ship their first model in under a day, often within a few hours. Iterations happen in minutes, so reactivation strategies can keep pace with your campaign calendar.

You can track lift on the predicted segments versus a holdout, watch reactivation rates, and pipe results back into your model so it gets sharper over time. Pecan benchmarks performance with metrics like AUC and lift, and shows the drivers behind every prediction.

Pecan is ISO 27001 certified, SOC 2 Type II audited, GDPR ready, and encrypts data at rest and in transit. PII is never required. You can read more about our security here.

Because models go live in days, customers often report measurable revenue lift within the first quarter. We’ll walk you through real customer outcomes when we meet.

Every plan is commitment-free, and you can cancel anytime. See the value first, keep us only if it lands.