Blog Back to the Future With Marketing Mix Modeling MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox. Read More » January 30, 2023
Use Case Marketing Mix Modeling Use Pecan’s machine learning-based MMM to allocate your marketing budget efficiently. MMM completes your marketing measurement strategy. Read More » January 26, 2023
Case Study Marketing Mix Modeling Identifies Millions in Savings A major US company needed to allocate budget to improve efficiency and retain revenue. Pecan’s marketing mix modeling solved the challenge. Read More » January 12, 2023