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Back to the Future With Marketing Mix Modeling
MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.
January 30, 2023
MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.
Use Pecan’s machine learning-based MMM to allocate your marketing budget efficiently. MMM completes your marketing measurement strategy.
A major US company needed to allocate budget to improve efficiency and retain revenue. Pecan’s marketing mix modeling solved the challenge.