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How to Measure Offline Marketing ROI — the Right Way
Understanding offline marketing channels’ real business impact can feel nearly impossible. Get ready to mix it up with new strategies.
May 31, 2023
Understanding offline marketing channels’ real business impact can feel nearly impossible. Get ready to mix it up with new strategies.
Marketing a mobile app today is an uphill battle. Learn about innovative, data-driven methods that can guide app marketers to success.
Marketing mix modeling is re-emerging as an important measurement and strategy tool — thanks to machine learning.
Many marketers find it tough to attribute campaign success or connect marketing activities with revenue outcomes. Machine learning can help.
The days of cookie-based attribution are numbered. Marketers need to proactively explore alternative approaches to prepare.
Marketers have so many options for measurement today — but which should they choose, and how can they prepare for the future?
Marketing mix modeling ensures you’ve got the critical ingredients in your marketing strategy, in the right amounts, for the results you need.
Enhanced with the power of AI and machine learning, MMM guides data-driven decisions that improve budget utilization and advertising outcomes.
Pecan AI today announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.
PGC London 2023 included much discussion about how AI can help mobile game makers — especially in marketing their games.