Case Study
Mobile game maker keeps big spenders engaged
A mobile game maker wanted to increase player engagement. Using Pecan, they were able to cut the player churn rate in half with models built in a matter of days.
July 26, 2023
A mobile game maker wanted to increase player engagement. Using Pecan, they were able to cut the player churn rate in half with models built in a matter of days.
A social casino game publisher increased ARPU up to 30% by customizing upsell offers based on pLTV, conversion, and churn predictions.
With Pecan’s predictions, the user acquisition team could gain higher-LTV players more often and more cheaply, with three times the number of installs— and at one-third of the CPI.
Delivered in just 3 weeks, Pecan’s MMM offered granular budget insights and simulation tools that helped the team reduce its most popular app’s customer acquisition cost by 10% in the U.S.
Pixio acquired more high-value players by optimizing Facebook ad campaigns with Pecan’s pLTV predictions.
The CAA Club Group roadside product data science team chose Pecan when they needed a faster, automated solution for optimizing roadside assistance forecasting and staffing.
Pecan’s predictions offer Armor VPN confidence in their marketing campaign decisions, just like their cybersecurity solution provides subscribers peace of mind.
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.