With Pecan’s predictions, the user acquisition team could gain higher-LTV players more often and more cheaply, with three times the number of installs— and at one-third of the CPI.
Delivered in just 3 weeks, Pecan’s MMM offered granular budget insights and simulation tools that helped the team reduce its most popular app’s customer acquisition cost by 10% in the U.S.
Pixio acquired more high-value players by optimizing Facebook ad campaigns with Pecan’s pLTV predictions.
The CAA Club Group roadside product data science team chose Pecan when they needed a faster, automated solution for optimizing roadside assistance forecasting and staffing.
Pecan’s predictions identify which players may need a nudge to return, helping better target ads and conserve marketing resources. With refined foresight into player behavior, SciPlay is saving millions annually.
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