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How AI Opens a Look-Forward Window for Marketers
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
January 31, 2023
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.
Predict ROAS early in the campaign lifecycle and focus your campaigns on driving your highest-value audiences.
Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.
AI already permeates marketing. If you don’t think you’re using AI in your marketing programs, look closer — and get ready for more.
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
The coming year will bring data and resource limitations, but there’s great potential to grow with what you have. Learn how and why we predict success.