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Attribute Campaign Success Accurately with ML
Many marketers find it tough to attribute campaign success or connect marketing activities with revenue outcomes. Machine learning can help.
April 6, 2023
Many marketers find it tough to attribute campaign success or connect marketing activities with revenue outcomes. Machine learning can help.
The days of cookie-based attribution are numbered. Marketers need to proactively explore alternative approaches to prepare.
Today, digital acquisition campaigns too often lack efficiency, insight, and resources, resulting in lost opportunities and unrealized campaign goals.
PGC London 2023 included much discussion about how AI can help mobile game makers — especially in marketing their games.
The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).
Transform your campaign optimization strategy with AI-driven predictive events fueled by rich user and engagement data.
Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.
Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.
Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.
Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.