The Pecan Blog

Discover why AI model accuracy may be less crucial than you think for driving business impact — and what you should optimize instead.

Learn why data quality management is crucial for decision-making and AI models. Explore risks and best practices for data quality at scale.

Craft a data strategy roadmap with our in-depth guide. Choose the best approaches to data collection, predictive analytics, and AI integration.

Empower your predictive analytics with SQL. Learn how to forecast trends and make informed decisions using SQL for predictive AI models.

Discover top machine learning companies to help your business excel. Learn key evaluation criteria and avoid hidden fees. Invest wisely.

Discover the top 5 AI-powered demand forecasting software picks to optimize inventory, pricing, and customer satisfaction.

Discover the 7 best AI platforms and make a smart investment. Find user-friendly tools for building, training, and deploying AI models.

Failure is more frequent than success when companies try to implement AI. Let's explore the reasons and some solutions.

Learn how to increase ROAS — Return on Advertising Spend — with targeted advertising, optimized ad copy, and AI-driven decisions.

Our top priority is keeping your data safe. Learn how Pecan's security measures protect your data in the predictive modeling process.

Discover effective data validation methods to ensure high-quality inputs for AI models. Help your organization find the signals that matter.

Explore how low-code AI can bring AI to your organization quickly and effectively. Embrace efficiency, scalability, and collaboration.

What is customer data integration? Learn here how to aggregate, transform, and deliver data for predictive AI and personalized experiences.

Discover proven churn reduction strategies after predicting customer churn. Retain customers with battle-tested churn reduction initiatives.

Craft a winning business intelligence strategy with our guide. Learn key components and steps for impactful BI strategy development.

Learn how to build a predictive analytics model your way with our guide. Explore methods, data quality tips, and industry examples.

Learn actionable strategies on how to decrease cost per acquisition and boost ROI. Get tips for optimizing marketing and using AI to help.

Discover the key differences between business intelligence vs. predictive analytics. Learn how to leverage data for strategic advantage.

Learn how to tackle churn prediction challenges effectively. Discover AI-powered solutions to reduce customer churn and boost retention.

Discover why data analysts are pivotal for predictive AI adoption in organizations. Learn how they can drive advanced analytics success.

Gain a new perspective on analytics vs. advanced analytics. Understand the differences and discover how AI models predict future outcomes.

Automate data analysis with artificial intelligence to boost efficiency, accuracy, and scalability. Transform your processes with AI.

Master marketing mix analytics with valuable insights on effective strategy, budget allocation, and customer behavior. Explore how AI can help.

Master the critical demand planning KPIs for your supply chain success. Learn how AI can optimize accuracy and inventory turnover.

Discover how AI forecasting revolutionizes business efficiency. Stay ahead with accurate predictions and optimize inventory allocation.

Explore how predictive marketing with AI can tackle marketers' toughest challenges. Enhance targeting, personalize messages, and boost ROI.

Explore the key responsibilities, skills, and salary of a data analytics manager. Gain insights into their role in driving data success.

Discover the key differences between a business analyst and a data analyst. Make an informed choice with our in-depth analysis.

Discover how AI can revolutionize your acquisition optimization in marketing. Predict ROI, enhance personalization, and prioritize leads.

Learn how to become a senior data analyst with advanced technical skills and leadership qualities. Get ready to climb the data career ladder.

Unlock valuable insights with AI analytics. Learn how it revolutionizes data analysis, predictions, and business strategies.

Learn how you can boost sales and engagement with AI for e-commerce. Discover how AI revolutionizes online retail for competitive advantages.

What are the roles and responsibilities of a data analyst today? Learn about how these pros work with analytics, AI, and more.

Explore top data notebooks for data analysts in 2024 and discover their features. Find the best tool for your team's collaboration and coding.

Discover how to be a successful data leader with AI. Learn about generative and predictive AI, and how low-code AI options empower your team.

Ready to become an AI data analyst? Get answers to your biggest questions about a career in AI data analytics, including skills and salary.

Enhance customer experiences, boost sales, automate support, and optimize data management with AI for CRM. Revolutionize your CRM efforts.

Explore how AI marketing analytics can help you gain insights, automate tasks, and optimize campaigns with AI-driven predictive analysis.

Learn about how powerful predictive sales analytics can boost your revenue. Enhance sales strategies with insights and accurate forecasts.

Discover the power of AI predictive modeling. Learn the pros and cons of this technology and how it can transform your business.

Discover predictive customer analytics with tips for predicting behavior, improving marketing strategies, and enhancing customer experiences.

Discover how 8 leading companies are leveraging AI in marketing to boost customer engagement, optimize campaigns, and drive business growth.

With Predictive GenAI, we’ve infused generative AI into our powerful, automated predictive AI platform, making it even easier to get started with predictive analytics.

We’re changing how predictive analytics is done with Pecan's Predictive GenAI capabilities. Read more from Zohar Bronfman, co-founder and CEO.

Learn how predicting churn can be a game-changer for your business. Explore the 10 best customer churn prediction software options.

Learn how to implement data discovery in your company. We’ll walk you through the data discovery process and share the most popular tools.

Explore the transformative potential of LLMs. Learn which tasks are a good fit for an LLM in AI solutions for your business.

Discover how LLMs revolutionize data science and analytics. Unlock valuable insights with LLMs in data-driven decision-making.

Where do humans fit into the future of data analytics? Learn how AI is transforming the field, and how humans' role will change.

For data analysts and data leaders, LLMs are crucial in AI innovation. Learn what you can do with an LLM and how to transform your business.

Learn how each type of AI — generative and predictive — fits in your business toolkit and helps you achieve your objectives.

Learn the 5 essential criteria to help you choose the best AutoML solution. Explore the top AutoML platforms and discover their features.

Don’t let bottlenecks slow down your AI implementation process. Here are three reasons to prioritize speed.

Help your business excel with the right AI solution and partner. Learn which criteria matter most for AI success.

Language and number nerds unite! Learn how LLMs, a form of generative AI, augment data analytics for even more insights and business impact.

Uncover the pitfalls of traditional customer segmentation, and learn how AI can revitalize your marketing campaigns with precise targeting.

What is Multimodal AI? Discover its power & potential impact on business. Explore how it integrates different data types for better decisions.

Explore the power of generative AI for data analytics. Streamline workflows, improve analytics, and fuel innovation with AI technology.

AI that creates? Machines that learn? Explore GenAI vs. machine learning — and find out what can they do for your business.

Combine generative AI and predictive analytics to maximize their advantages. Explore the business benefits of the right AI capabilities.

Check out 3 ways to build your own AI model, whatever your skill and experience level, including no/low-code, AutoML, and custom options.

Learn what a data-driven strategy is, its benefits, challenges, and how to become a thriving data-driven organization.

Master predictive maintenance. Generative AI can help. Ensure customer satisfaction and streamline operations with an AI-powered strategy.

LLMs aren't the right tool for most business applications. Find out why — and learn which AI techniques are a better match.

Learn what Predictive GenAI does and how it can make predictive analytics far more accessible, efficient, and meaningful for your business.

With predictive HR analytics, you can improve recruitment practices, reduce turnover rates, achieve optimal performance, and reduce costs.

AI implementation doesn't have to be difficult. Learn how to accelerate your digital transformation with the right AI solution.

Generative AI vs. Predictive AI vs. Machine Learning: Learn the differences and how these technologies can drive better business outcomes.

Your marketing team must use every tool they have to make the most impact. Make forward-thinking marketing decisions to stay competitive.

Discover the top 10 AI marketing tools for 2024 that will help you optimize strategies and smash your KPIs. Grow faster with AI.

Discover the top 6 use cases for GenAI, from customer experience personalization to predictive maintenance. What will you use in your business?

To be successful, digital marketing managers rely on data. This guide explores how predictive analytics can increase your effectiveness.

Discover how to rebuild your data team in 2024. Leverage new technologies, foster a data-driven culture, and improve efficiency.

Discover how AI and predictive analytics transform data-driven business strategy. Improve decision-making, optimize campaigns, and align teams.

Generative AI vs. Conversational AI vs. Predictive AI compared. Master the differences and build a holistic AI strategy for your business.

Find top AI business solutions for efficiency and innovation. Save resources with AI tools for customer service, SEO, video creation, and more.

Unlock the power of AI in user acquisition strategy. Stay ahead with predictive insights and personalized recommendations.

Explore the difference between predictive and generative AI. Learn how each can benefit your business. Find out which AI is right for you.

Discover what GenAI is and how it's revolutionizing industries. Find out how it can support your business goals and growth.

Compare GenAI vs. AI innovations. Learn how these tools can streamline operations, increase efficiency, and boost your business growth.

Preparing data for machine learning? This guide offers a detailed roadmap and explains how and why to make sure your data's ready for AI.

Discover the top lead scoring software solutions. Prioritize leads and boost productivity with CRM integration and customization.

Marketing measurement and attribution are tougher than ever. Attribution remains the go-to method — for better or worse.

Data scrubbing - what it is, why it's important, and how AI can help your business make better data-driven decisions.

Discover 4 powerful strategies for customer winback. Learn how to re-engage inactive customers and boost retention rates.

Discover the top 8 data cleansing software picks for 2023, including their features, pros, cons, and pricing. Plus, we provide tips on how to choose the best software for you.

What does MER stand for in marketing? Find out, and learn how it impacts your strategy. Improve efficiency and ROI with AI predictions.

Find out how to analyze structured and unstructured data to predict customer behavior and get ahead of the game.

Discover the top 7 AI marketing platforms for optimizing marketing and improving CX. Find the perfect AI marketing platform for your business.

Unlock the power of AI software for data analysts with our comprehensive guide. Learn how AI tools can enhance your data analytics process.

There’s a reason (or three) why business leaders choose machine learning over rule-based AI. Learn the strengths and weaknesses of both.

Discover the top 10 data preparation tools for effective data cleaning and analysis. Find the best data preparation tool for your organization.

Unlock powerful predictive modeling techniques with our in-depth guide. Learn how machine learning predicts outcomes accurately.

Discover how harnessing predictive intelligence can revolutionize your business. Learn how AI and machine learning power accurate forecasts.

Learn how to maximize customer loyalty with AI data analytics. Discover the benefits of proactive, predictive strategies to reduce churn and boost profits.

Discover the 6 best predictive analytics tools for 2024. Optimize your business strategies and forecast trends with these reliable platforms.

Learn three ways you can take advantage of machine learning platforms to transform your business operations.

Uncover the secrets of predictive AI — how it works, where it excels, and its game-changing potential for the future of your business.

Discover how businesses are using marketing mix modeling to boost sales. Optimize your marketing budget and reach more customers effectively.

Discover the power of customer behavior analysis. Learn models, strategies, and software to understand your customers better.

Explore predictive churn modeling using machine learning. Optimize customer retention and increase revenue by reaching at-risk customers.

Something critical is missing from your marketing analytics techniques. Explore how predictive analytics guides informed decisions.

Learn about 5 top customer retention software options to stop churn. Improve customer loyalty and boost your business with these tools.

Understand generative AI vs. predictive AI and how each impacts your marketing — and why you should use them together for maximum impact.

Learn how our innovative approach to change point detection enhances marketing mix modeling.

Discover how AI for spreadsheets can enhance productivity and accuracy — plus a warning for full-scale adoption.

Unlock the power of marketing optimization with our 7-step guide. Learn how to maximize ROI and achieve success with data-driven strategies.

Don't let flashy AI news distract you. Learn about the essential AI marketing trends to transform your work and propel your career.

Discover 5 AI in retail examples that will delight your shoppers. Boost sales, enhance customer experiences, and increase customer loyalty.

Learn how to measure and increase sales productivity with AI. Automate tasks, personalize outreach, and score leads to boost performance.

Unlock campaigns' potential with our pLTV playbook. Learn how to predict customer value, tailor strategies, and allocate budgets effectively.

Discover the meaning of incrementality in marketing and why it matters. Learn how to optimize marketing campaigns for incremental gains.

Can GenAI deliver on its promises of business value? Pecan's CEO and co-founder explores its limitations and how it can achieve its potential.

Discover the best use cases for AI in business. Learn how predictive analytics and modeling can optimize revenue and increase profits.

Learn how combining attribution and marketing mix modeling (MMM) helps you understand and optimize your campaign performance.

Is your model healthy and ready for use? Learn more about evaluating a machine-learning model and how Pecan automates the process.

We put ChatGPT to the test with predictive analytics challenges. See where it excelled and where things didn’t go so well.

Predictive AI lead scoring helps sales and marketing teams prioritize and bring in promising leads. It boosts upselling and cross-selling.

Understanding your brand’s baseline is vital for an overall calculation of the impact of all your marketing strategies and tactics.

Avoid the 6 most common mistakes in data analysis. Learn the causes and how to prevent incorrect insights - or how to recover.

Learn how to calculate LTV in data analysis and make informed business decisions. Explore traditional methods and discover Pecan's platform for LTV predictions.

Why it matters that Meta has recognized Pecan’s experience in Marketing Mix Modeling and marketing campaign measurement.

Why digital marketers need to look beyond ChatGPT and incorporate multiple forms of AI to truly improve their marketing campaigns.

When the going gets tough, the tough get going! Learn how data analysts can take the wheel to drive greater customer retention during economic challenges.

Advance your career in marketing with these four essential skills and strategies for tomorrow’s data-driven marketing leaders.

Learn to calculate and predict churn with actionable insights. Discover the power of churn prediction for optimizing customer retention.

Unleash your creativity as a data analyst to enhance problem-solving and communication. Discover techniques and tips to boost your creativity.

UA and marketing teams have a more challenging job than ever due to changes in user-level data availability. AI technology can fill that gap.

Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.

Discover how AI is reshaping data analysts' role. Learn how to leverage generative AI for higher-value tasks and unlock career opportunities.

Ready to unleash your AI data analytics superpowers? Learn 3 ways to use ChatGPT to improve your technical abilities and amplify your impact.

Convince your boss to adopt predictive analytics and gain a competitive edge. Identify benefits and create a persuasive business case.

Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.

Solve common data analytics problems with our tips. Leverage predictive analytics platforms for accurate predictions and faster results.

They’ve got questions. We’ve got answers. Learn how to convince your boss to support your machine learning project in this guide.

Just starting your data analyst career — or a seasoned pro? This article shares how you can increase your value and impact as a data analyst.

Discover real examples of data-driven cultures in tech companies, and see how they stay ahead of the curve with data-driven decision-making.

Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.

AI and machine learning can help prove incremental lift for an ad campaign, channel, or media partner.

Want to help your company make better decisions? Learn how to build a data-driven culture with these four practical strategies and examples.

From the initial ideation of a campaign to measurement and reporting, AI can streamline workflows and automate tasks, freeing up time.

Discover how machine learning speeds up marketing mix modeling. Optimize your marketing strategies with automated MMM and AI.

Who should perform predictive modeling - data analysts versus data scientists? See how data analysts can make business impact with their skill.

Predictive analytics is no longer an insurmountable feat. Automation makes it accessible to any data-driven organization.

Many marketers find it tough to attribute campaign success or connect marketing activities with revenue outcomes. Machine learning can help.

Level up your data analyst career with predictive analytics. Leverage AI and machine learning for proactive insights and business success.

Unlock the power of predictive analytics without Python. Learn how to make valuable predictions with a low-code platform.

The days of cookie-based attribution are numbered. Marketers need to proactively explore alternative approaches to prepare.

Machine learning will power the future of marketing measurement. As the marketing landscape continues to evolve, the time to adopt ML is now.

Unlock the power of machine learning for marketing with our five-step guide. Automate processes, analyze data, and boost your strategies.

Marketers have so many options for measurement today — but which should they choose, and how can they prepare for the future?

What is MMM, and what can it do? Marketing Mix Modeling helps marketers analyze tactics and optimize budgets. Get insights on ROI and more.

PGC London 2023 included much discussion about how AI can help mobile game makers — especially in marketing their games.

The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).

Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.

Why look backward when you can look forward? AI is transforming attribution windows for marketers evaluating campaigns.

MMM has had a makeover for the AI age, and it’s ready to be the star of the data-focused marketer’s toolbox.

Marketers should spend less time on profiling and instead pay more attention to predicting the return of a customer, campaign, or ad channel.

Not convinced yet that predictive analytics can have powerful effects on your business outcomes? Hear it firsthand — and keep learning more.

Marketers will pick ROAS over transparency and control of campaigns? Those are fighting words.

Marketers too often operate on a combination of data and flawed human reasoning, wasting resources for mediocre results.

AI already permeates marketing. If you don’t think you’re using AI in your marketing programs, look closer — and get ready for more.

The coming year will bring data and resource limitations, but there’s great potential to grow with what you have. Learn how and why we predict success.

Today’s top digital marketing managers use data to rise above challenges. Learn which habits and tools maximize this capability.

Learn more about the accuracy of predictive analytics. See how businesses can leverage accurate predictions for data-driven decisions.

Discover how predictive analytics can revolutionize your business decisions. Learn about customer churn, demand forecasting, and more in just 3 minutes.

Predictive analytics transforms retail and e-commerce business. Boost sales, personalize customer experiences, and stay ahead of market trends.

Predicting customer lifetime value (LTV) guides proactive marketing. Read examples and go behind the scenes.

Anticipate which customers will bring the most value in the long run. Predict customer lifetime value (LTV) to nurture and retain them in advance.

If you’re a mobile marketer, these customized Facebook campaign optimization programs can help you better reach your audience. Learn how to choose the right one for your needs.

Our new survey report reveals that marketers want more from AI and predictive analytics. Here are three ways we can move past today’s obstacles.

Learn how advanced analytics can help you understand the customer’s needs and make shifts that are truly adaptive.

Learn what is preventing marketers from achieving data-driven results and how to start using predictive analytics.

Discover the power of automated predictive analytics in just 3 minutes. Streamline AI with automated data preparation and model optimization.

Three tips that can improve your custom event optimizations. Learn how predictive analytics improve optimizations and campaign results.

Master the essential skills for predictive analytics. Discover how SQL, data visualization, and predictive mindset play key roles.

Discover the 5 benefits of predictive analytics in financial services. Improve decision-making, sales, customer satisfaction, and more.

Get the basics of predictive analytics and learn the top 5 ways this innovation can boost your business in just 15 minutes.

See how predictive analytics can boost conversions. Discover how AI can help increase your conversion rate by predicting customer behavior.

Discover key differences between artificial intelligence vs. predictive analytics in just 3 minutes. Bonus: explore data science and ML.

A new generation of retirees uses many ways to learn about and plan for retirement. Data-driven retiretech will guide their decisions.

Get the key highlights of a conversation among global B2B/B2C marketing leaders about future-driven planning and advanced analytics.

Predictive analytics in retail can optimize inventory, increase sales, and enhance customer retention. Tips, issues to address, and examples.

Discover how predictive analytics in insurance boosts profitability and customer service. Leverage data already collected for business value.

Marketers must accelerate AI adoption to prove their work’s value to the C-suite and to create confidence within the marketing organization.

Retail and e-commerce companies are solving challenges posed by economic conditions and constant shifts in omnichannel consumer behavior.

Discover how Pecan's automated data exploration revolutionizes AI by cleaning messy data, saving time, and delivering reliable results.

Plans for collecting and using first-party data may seem less urgent — but the delay offers time for thoughtful, impactful strategy.

Overlapping with artificial intelligence, predictive analytics is a powerful business tool in many industries.

Discover why your mobile game analytics are incomplete. Learn how predictive analytics can increase revenue and reduce player churn.

Ad spending trends are shifting. How should marketers plan for next year’s budgets? Predictive analytics helps identify the right strategies.

Pecan’s CTO and co-founder explains the platform’s new model deployment and monitoring capabilities that supercharge data analysts’ role.

Tracking and addressing subscription churn helps subscription-based companies stay in business.

What is predictive analytics? Find out in just 3 minutes! Learn how to predict future outcomes and unlock AI potential for your business.

Today’s CX issues have their roots in logistics and planning. Predictive analytics can transform your strategies and resource allocation.

MAU Vegas 2022 showed how predictive analytics is helping mobile app makers address privacy changes like SKAdNetwork — with proactive marketing based on understanding future user behavior.

There are a lot of bad ideas out there about AI’s role in business. Let’s bust some myths.

Low-code predictive analytics platforms are developed and tested more deeply than single-use code. Scale AI efficiently with these tools.

Insurers are going all in on AI. Companies should know what customers will want next, before they themselves are even aware.

SDKs don’t have to be an obstacle with server-to-server integration. Avoid a heavy tech lift and fast-track predictive analytics’ growth potential.

Optimize marketing campaign performance with foresight. Use predictions based on customer data to deliver campaigns directly to your ideal future customers.

Learn the fundamentals with our guide to advanced predictive analytics: key ideas, implementation, benefits, examples, and more.

Maximize cross-sell & upsell potential with predictive analytics for targeted customer insights. Learn effective strategies across industries.

Discover how predictive analytics can boost revenue with accurate upsell and cross-sell predictions. Identify opportunities and increase ROI.

Gain actionable insights and develop an effective predictive analytics strategy with our comprehensive, hands-on guide in Google Sheet or PDF.

You may not feel like you’re ready for AI, but odds are that your data’s ready.

We are thrilled to continue this journey together as we expand our footprint in Israel, on both coasts of the U.S., and everywhere in between. The best is yet to come.

Make it standard practice, not a special occasion, to apply data science to your business’s questions — and enjoy the rewards of taking that next step.

Discover the caveats of building in-house predictive analytics. Learn how to navigate challenges and drive bottom-line result

Stop churn in its tracks with predictive analytics. Learn how to identify reasons and predict future churn for effective customer retention.

Discover the power of AI demand forecasting for accurate predictions and improved KPIs. Scale your business with automation.

Learn how to stop daily active user (DAU) churn in 3 simple steps using predictive analytics. Increase engagement and retain users.