Predictive Analytics is No Longer Just for Data Scientists

In today’s world, every business has access to a gold mine of data about their customers, yet few are using it to drive business performance. Data scientists are no longer necessary to unlock powerful revenue and performance. Today, predictive analytics makes it possible for anyone in an organization to use sophisticated artificial intelligence techniques to gain foresight into customers’ future behavior.

Read on to learn why predictive analytics will work for you and your teams. Key insights include:

  • How new platforms are making AI accessible to all business teams, without data scientists
  • How to use data proactively vs. reactively
  • Putting your business KPIs first in data initiatives
  • Predictive analytics in action

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