Ease the Pain of SKAdNetwork Limitations

The release of iOS 14.5 and the SKAdNetwork limited app developers’ ability to track campaign performance, providing only download and install information at the aggregate level within a limited time window. However, to give app developers actionable information while protecting customer privacy, Apple introduced the conversion value. Predictive analytics can make the most of the conversion value’s potential for app developers, overcoming the limitations of SKAdNetwork.

This whitepaper highlights key information about:

  • The limitations of the conversion value feature in SKAdNetwork
  • Descriptive vs. predictive conversion values
  • How predictive analytics can be used to optimize campaigns despite limited user details

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