lead scoring

Lead scoring is a method of predicting the chance a new lead (prospective customer) will become an actual customer. Each lead is assigned a score that reflects how likely they are to become a customer. Scores are assigned based on information about the lead, such as information they provide, behavioral data, firmographic data about their company, and other relevant data. These scores can be used to automate sales and marketing efforts and to prioritize high-scoring leads for faster or more tailored action. Lead scoring can lower customer acquisition costs, boost conversion rates, accelerate sales cycles, and improve alignment between sales and marketing strategies.