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Predictive Campaign ROAS
Predict the lifetime value of customers acquired by each campaign to make fast, confident decisions and spend efficiently.
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User acquisition
Marketing Mix Modeling
MMM completes your marketing measurement strategy and guides optimal budget decisions.
Predictive Campaign ROAS
Predict ROAS early in the campaign lifecycle and focus campaigns on the highest-value audiences.
Campaign Optimization Using SKAN
Regain granular understanding of user activity for more effective campaigns.
Campaign Optimization
Reach more of the audiences you want at a lower cost with predictive events.
Lead Scoring with Predictive Analytics
Let AI identify leads most likely to convert and optimize your revenue-generating strategies.
Customer engagement
Customer Churn
Get proactive and retain customers before it’s too late.
Customer Winback
Drive customer re-engagement and personalize offers efficiently.
Upsell & Cross-Sell
Predict who’s interested in buying what and when to guide offers.
Supply chain
Demand Forecasting
Streamline operations, reduce costs, and deliver products efficiently to satisfy customers.
Customers
E-Commerce Website
Doubles upsell conversions
Major U.S. Company
Uses MMM to save millions on marketing
Wellness Services Provider
Prioritizes customer outreach
Fast Fashion Retailer
Cuts overstock by 50% and improves sales
High-Tech Manufacturer
Reduces costs for specialized products
All customer stories →
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Predictive Analytics for Digital Marketing
Maximize Your Marketing Budget With AI & ML
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Adjust
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Attribution
CRM
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Data Warehouses
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Databases
IBM Db2
Databases
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Databases
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Databases
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Take the guesswork out of your decisions
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